Maruti Suzuki's FRONX SUV Achieves Record-breaking 1 Lakh Sales in Just 10 Months

January 29th, 2024

In a groundbreaking achievement, Maruti Suzuki's FRONX SUV, launched in April 2023, has become the fastest passenger vehicle in India to reach the 1 lakh sales milestone within a mere 10 months. The FRONX has redefined industry standards with its innovative 'Shape of New' philosophy, seamlessly blending futuristic design, advanced technology, and a powerful stance with high ground clearance.

Catering to the evolving preferences of SUV enthusiasts, the FRONX has emerged as a trendsetter, captivating a wide audience, especially among tech-savvy young customers who appreciate its premium persona and multiple powertrain options.

The success of the FRONX has played a pivotal role in doubling Maruti Suzuki's SUV segment share to 19.7% in CY2023 from 10.4% in 2022. The SUV's automatic variants contributed to 24% of total sales, reflecting a growing preference for clutch-less transmission options. Additionally, the 1.0L turbo Boosterjet engine and the recently introduced S-CNG option have garnered significant demand, appealing to those seeking spirited driving experiences and fuel efficiency.

Maruti Suzuki has also embraced the government's 'Make in India' initiative by exporting over 9000 units of the FRONX to Latin America, the Middle East, and South-East Asian markets. The FRONX is equipped with advanced next-gen powertrain and transmission options, including the all-new 1.0L K-Series Boosterjet petrol engine with Progressive Smart Hybrid technology. The SUV boasts features such as a Head-Up Display, 360 View Camera, wireless smartphone charger, and a 22.86 cm (9”) HD Smart Play Pro+ infotainment system with wireless Apple CarPlay and Android Auto connectivity.

As Maruti Suzuki continues to celebrate the FRONX's success, the SUV is poised to maintain its momentum and bring joy to more customers in the evolving automotive landscape.

News Source : marutisuzuki.com