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Kia's Latest Seltos Hits 100,000 Bookings in 7 Months Since Debut



February 7th, 2024

Kia India proudly announces a significant milestone for its facelifted Seltos, reaching one lakh bookings within seven months since its launch in July 2023. The revamped model, featuring notable enhancements inside and out, has garnered attention with record-breaking first-day bookings and a steady monthly reservation rate of around 13,500 units. Boasting a competitive starting price of Rs. 10.99 lakh (ex-showroom) and topping out at Rs. 20.30 lakh for the top-tier model, the Seltos continues to attract buyers with its appealing range of variants.

Safety & ADAS Features:
- Boasts a total of 32 safety features.
- Includes 15 standard safety features and 17 ADAS Level 2 autonomous features.

Consumer Preferences:
- 80% of buyers opt for top-spec variants (HTK+ onwards).
- Over 40% choose ADAS-equipped variants.
- 80% opt for sunroof-equipped trims.
- Petrol variants preferred by 58% of customers.

Notably, the Seltos has seen a remarkable preference for top-spec variants, with 80% of buyers opting for variants starting from HTK+. Moreover, over 40% of consumers have chosen the ADAS-equipped models, reflecting a growing demand for advanced safety features. The Seltos's success has further been underscored by its popularity among new-age customers, with nearly half of the total bookings originating from this demographic. Additionally, the SUV's introduction of Level 2 ADAS technology has resonated well with buyers, with 80% of customers opting for sunroof-equipped trims. Kia's Chief Sales & Business Officer, Myung-sik Sohn, expresses excitement over the Seltos's market success, affirming its status as a smart SUV choice and thanking customers for their continued support and inspiration. With a total of 32 safety features, including 15 standard safety and 17 ADAS Level 2 autonomous features, the 2024 Kia Seltos continues to set standards in the mid-SUV segment.


News Source : gaadiwaadi.com


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